Water treatment focuses on safety but neglect the delicate needs of our skin and hair. We expose our bodies to chlorine, heavy metals, minerals and treatment byproducts with every shower we take.
Chlorine and Chloramines
Disinfectants oxidize the natural lipids in skin and proteins in hair, weakening the protective barrier. The result is skin tightness, dryness, and irritation. Hair feels brittle and fragile, and loses their luster. (Journal of Biological Chemistry, Toxicology and Applied Pharmacology)
Heavy Metals
Trace metals (such as lead, mercury, arsenic, or cadmium) accumulate within hair follicles, disturbing the scalp’s delicate ecosystem. This buildup interferes with healthy hair growth cycles. (Toxicological Sciences, Journal of the American Academy of Dermatology)
Minerals
Dissolved minerals bind with fatty acids in soap, forming insoluble films that coat the skin and scalp. This residue blocks moisture, clogs pores, and leaves you needing more product to feel clean. (Journal of Dermatological Science)
Your water is secretly sabotage you.
The same stubborn residue you see building up on your shower faucet is also clinging to your skin and hair.
How Kind Shower Compares
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